Where to start
Becoming a values-based leader starts with reflection. Take time to look at your own values honestly, and decide which to center in your business. The particular values you choose will depend on who you are as a person and what type of company you lead. Do you want to highlight accountability, honesty and transparency? Passion, innovation and fun? Sustainability and environmental friendliness?
Be as specific as possible as you list your values. Almost all business leaders at least claim to value integrity, for example, but what does integrity really mean to you and your business? Develop your list of core values into a concise and impactful values statement. Then solicit feedback from employees, customers and partners. Use this feedback to develop a final statement.
Going forward, think of your values statement as a living document, one that is likely to evolve over time. Consider revisiting your statement once a year, and seek input from employees about where you’re living up to your values and where you’re falling short.
Without a set of clearly defined values, your business might struggle to connect with employees and clients. Adopting a values-based leadership approach can give your company direction, create a strong organizational culture and help you create an identity that customers connect with.